INSUBCONTINENT EXCLUSIVE:
Design tools are becoming increasingly important to just about every brand out there
Today, a new entrant joins the race.Framer X, a revamped version of three-year-old Framer, was founded by Koen Bok and Jorn van Dijk after
the duo sold design software Sofa to Facebook in 2011
Framer X is a rich, React-based design tool that lets any designer draw out their interface components and instantly send them over to the
engineering team for collaboration.The key here is reusability and fidelity
With Framer X, engineers can send over existing components that are in production and let designers move forward from there
Conversely, designers aren&t sending developers a facsimile of a button or icon but the actual SVG code behind that component.Framer X also
allows users to collect components and other design items as a package within the Framer X store, so that they&re easily accessible during
Framer X offers a public Framer X Store where casual designers can build off of the experience of advanced designers who&ve uploaded
components to the store.The company also allows enterprises to launch their own private store for use within the organization.Framer costs
$15/month for users, and private Framer X stores for the enterprise are priced flexibly based on the size of the organization.Framer now
joins a competitive landscape, which includes the likes of InVision, Adobe, and Sketch.The company says it has around 50,000 monthly active
users, with 200 companies (including Google, Facebook and Dropbox) using the product
Framer has raised $9 million to date from Greylock, Foundation Capital, Designer Fund, and Accel Europe.
