Machinify raises $10 million to help businesses use AI to monetize data

INSUBCONTINENT EXCLUSIVE:
Data is valuable — if you know how to access it and reap the insights from it
That where Machinifycomes in
The artificial intelligence company just raised a $10 million Series A round led by Battery Ventures with participation from GV and Matrix
Partners.&Our core notion is that today, enterprises are collecting a ton of data,& Machinify founder and CEO Prasanna Ganesan told
TechCrunch
&But if you look at how many of them are successful in turning it into smarter decision-making to drive efficiency, very few companies are
succeeding.&WithMachinify, enterprise customers feed the system raw data, specify what they&re trying to optimize for — whether that be
revenue or some other goal — and then the machine figures out what to do from there
Based on past decisions, the machine can figure out the right thing to do, Ganesan said.A good example of how companies use Machinify is in
the healthcare space, where businesses are using the tool to increase the accuracy and speed with which they process claims
By doing so, these companies have been able to increase revenue and reduce costs.&Machinifyis laser-focused on the critical operational
issues created by the deployment of what we often call Software 2.0 within enterprises,& GV general partner Adam Ghoborah said in a
statement
&Software 2.0 is software that is not written by humans like traditional software but is dynamically driven by AI models and large
enterprise datasets
Software 2.0 requires a completely different approach, and we believe that theMachinifyplatform holds the key to unlocking its value.&