INSUBCONTINENT EXCLUSIVE:
Google announced today it was going to acquire Israeli cloud migration startup, Velostrata
The companies did not share the purchase price.Velostrata helps companies migrate from on-premises datacenters to the cloud, a common
requirement today as companies try to shift more workloads to the cloud
It’s not always a simple matter though to transfer those legacy applications, and that’s where Velostrata could help Google Cloud
customers.As I wrote in 2014 about their debut, the startup figured out a way to decouple storage and compute and that had wide usage and
“The company has a sophisticated hybrid cloud solution that decouples storage from compute resources, leaving the storage in place
on-premises while running a virtual machine in the cloud,” I wrote at the time.But more than that, in a hybrid world where customer
applications and data can live in the public cloud or on prem (or a combination), Velostrata gives them control to move and adapt the
workloads as needed and prepare it for delivery on cloud virtual machines.“This means [customers] can easily and quickly migrate virtual
machine-based workloads like large databases, enterprise applications, DevOps, and large batch processing to and from the cloud,” Eyal
Manor VP of engineering at Google Cloud wrote in the blog post announcing the acquisition.This of course takes Velostrata from being a
general purpose cloud migration tool to one tuned specifically for Google Cloud in the future, but one that gives Google a valuable tool in
its battle to gain cloud marketshare.In the past, Google Cloud head Diane Greene has talked about the business opportunities they have seen
in simply “lifting and shifting” data loads to the cloud
This acquisition gives them a key service to help customers who want to do that with the Google Cloud.Velostrata was founded in 2014
It has raised over $31 million from investors including Intel Capital and Norwest Venture partners.
