INSUBCONTINENT EXCLUSIVE:
Exactly one year to the day since it launchedits line of men health products, HIMS is announcing its foray into women wellness.
The company
is using its mountain of venture capital to support the new brand, called HERS
In September, HIMS raised another $50 million in a round led by IVP
The financing valued the startup, which has brought in $97 million to date, at $500 million, according to PitchBook.
&Our goal is to help
women make the most informed choices about their health at every stage of their healthcare journey,& HERS brand lead Hilary Coles told
TechCrunch.
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Upon launch, HERS is offering three categories of products: sexual
wellness, skin care and hair loss treatments
Itsline of sexual health productsincludes a prescription-based birth control pill and Addyi, the only FDA-approved medication for women with
hypoactive sexual desire disorder.
&We thought it was offensive really that there have been 26 options out there for men to get hard and
this is the first thing offered for women,& Coles said, referring to Addyi— the ‘female viagra.& &It another area that has been super
stigmatized.&
HERS will also sell a hair, skin and nails vitamin supplement and shampoo conditioner that protects against damaged hair that
For the skin, HERS will offer a prescription topical cream to treat acne, an anti-aging creamand a melasma corrector for
hyperpigmentation.
The company will also beginselling women Minoxidil, a treatment for hairthinningusually prescribed to men, in
January.With the exception of birth control and Addyi, the products range from $15 to $75 per month.
HIMS is known for selling erectile
dysfunctionmedication, oral hygiene and skin care products to men
Founded in 2017, the San Francisco-based company is backed by Founders Fund, Redpoint Ventures, Forerunner Ventures, SV Angel, 8VC and
more.
2018 is a record year for funding in the femtech space, which has included fundings for fertility and birth control startups likeNurx,
North of$400 million is expected to be funneled into the sector this year — a more than 10 percent increase than the $354 million raised
by femtech startups in 2017.
Life is changing for men for two reasons — and new startups are on it
