INSUBCONTINENT EXCLUSIVE:
Realme 1 has been launched in India on Tuesday, the first smartphone in the new Oppo brand for the country
The Realme brand is aimed at the Indian youth and meant for e-commerce channels, with Oppo naming Amazon India as its strategic partner for
the launch of Realme 1, which will be exclusively available on the online marketplace
The smartphone's styling is similar to the 'glossy diamond-cut design' seen on recent offerings from Oppo - such as the Oppo F7 and Oppo A3
- though the company has foregone the iPhone X-style display notch seen on these two offerings
The Realme brand - positioned as a "premium mid-range smartphone brand" - will comprise smartphones in the Rs
20,000 price range, however, more premium models can be expected in the future, the company said
The smartphone is a 'Made in India' product.Realme 1 price in India, launch offersThe Realme 1 price in India starts at Rs
8,990 for the 3GB RAM/ 32GB storage variant, and goes up to Rs
10,990 for the 4GB RAM/ 64GB storage variant, and the top-model 6GB RAM/ 128GB storage variant has been priced at Rs
It will be made available in Diamond Black, Moonlight Silver (coming in June), and Solar Red colour variants in the country
At this price range, the company is looking to take on the Xiaomi Redmi Note 5 Pro, which is available at Rs
14,999 for its 4GB RAM, 64GB storage, and Rs
16,999 for the 6GB RAM, 64GB storage variant.The smartphone's first sale will be held at 12pm IST on May 25 on Amazon India, with only the
Realme 1's 6GB RAM/ 128GB storage variant made available in this sale
The company says the 3GB RAM/ 32GB storage and 4GB RAM/ 64GB storage variants will come to India a month later.As for Realme 1 launch
offers, the smartphone is being offered with a 5 percent cashback on SBI cards, Jio benefits worth Rs
4,850, a free case, and a free screen protector.Realme 1 specificationsThe dual-SIM Realme 1 runs ColorOS 5.0 based on Android 8.1 Oreo,
complete with an India-specific theme
It sports a 6-inch full-HD+ (1080x2160 pixels) display with an 84.75 percent screen-to-body ratio
It is powered by an octa-core MediaTek Helio P60 SoC that's clocked up to 2GHz, coupled with 3GB, 4GB, or 6GB of RAM depending on the
variant, as well as a dual-core AI-specific chip.Oppo's Realme 1 smartphone, from the frontThe Realme 1 bears a 13-megapixel rear camera
with LED flash, and a 8-megapixel front camera
The company is touting use of the Oppo's AI Beauty 2.0 feature that apart from beautification also offers 296-point facial recognition with
The smartphone also offers Face Unlock (said to unlock the smartphone in 0.1 seconds), but it doesn't have a fingerprint sensor
The Realme 1 features AR stickers for both the front and rear cameras.As for storage, the Realme 1 comes with 32GB, 64GB, and 128GB of
inbuilt storage, depending on the variant, each of which is expandable via microSD card featuring its own dedicated card slot.In terms of
connectivity options, the company is touting the presence of dual 4G VoLTE support on the Realme 1
It is powered by a 3410mAh battery
Built out of a fibre-glass body, the Realme 1 measures 156x75.3x7.8mm and weighs 158 grams
The company is also touting an AI Board assistant on board.
