INSUBCONTINENT EXCLUSIVE:
Xiaomi’s next area of focus could be the cameras of its smartphones, if a leaked internal email from the company’s CEO is to be believed
According to reports, Xiaomi CEO Lei Jun had sent out internal email talking about setting up a dedicated in-house camera division, aiming
to improve the camera quality on its Mi and Redmi smartphones.According to the leaked email, Lei Jun says that photography is one of the
most important aspects of a smartphone and as such, the new camera division should help the company to compete better with other
brands.Cameras to be the next area of focusXiaomi’s smartphones, while often delivering in terms of value for money and specifications,
have lagged when it comes to camera quality
While Xiaomi has continued to make improvements, it wasn't until the launch of the Mi Mix 2S that Xiaomi had delivered the goods in terms of
image quality – the latest Xiaomi smartphone scored 97 in DxO’s tests, bringing it on par with many other competing smartphones.Xiaomi
fans looking forward to the Mi 7, the next flagship from the company, can expect it to perform on similar lines as the Mi Mix 2S – rumors
suggest that the Mi 7 will come with a dual 12MP f/1.7 rear cameras
However, the new camera division may only start delivering results with the next generation or two of Xiaomi smartphones.
