AppDynamics founder launches Unusual Ventures, a new $160M seed-stage fund

INSUBCONTINENT EXCLUSIVE:
Jyoti Bansal, the founder of AppDynamics, which he sold for $3.7 billion just as it was about to go public, andJohn Vrionis, a former
venture partner at Lightspeed, where he invested in companies like MuleSoft, Nimble Storage and Bansal AppDynamics, today announced the
launch of Unusual Ventures, a new $160 million seed fund. Vrionis will take board seats and handle the day-to-day activities of the fund
while Bansal will focus on mentoring the startups (and his own startups). According to Bansal and Vrionis, early-stage investing is at an
interesting stage
They argue that many of the larger funds have moved to larger investments and many of the seed-stage investors aren&t necessarily in a
position to really help fledgling entrepreneurs through the hardest few years of building their companies
And when larger funds make seed investments, they often can&t provide the right kind of resources to help these companies. &If you look at
the mega-funds today, the model has really changed over the last years,& Vrionis told me
&Now the funds say they do everything from pre-seed to pre-IPO rounds.& But while VCs tell founders to focus, the VCs themselvesdon&t. So to
better help entrepreneurs, Bansal and Vrionis decided to tackle the issue from first principles
They concluded that what founders really need is help to learn fast
&In a two-year period, you have to learn so much,& Bansal explained
&How to lead people, how to inspire people, how to define product/market fit, packaging, pricing.& To tackle this issue, Unusual Ventures
will offer regular classes for its entrepreneurs, something that many accelerators also do, but with a few twists
The so-called Unusual Ventures Academy will consist of two cohorts a year, with eight companies each
The plan is to bring a group of master practitioners who, once a week, will lead three- or four-hour in-person sessions over the course of a
six-week span
Vrionis noted that the focus of every session will be on one particular kind of challenge that startups face and that founders will have to
create their own solutions — and then teach them to the other participants. Unusual Ventures will also offer its startups a lot of
hands-on support
The fund will have its own recruitment team, for example, to help founders hire the right engineers right from the get-go, and offer legal
help and other infrastructure services so that founders can focus on building the product. One other interesting twist here is about how the
fund itself is funded
Bansal and Vrionis told me they were fortunate enough to be able to rethink this model, too
So the fund partners aren&t the traditional insurance companies and pension plans, but nonprofits
Most of these are historically black colleges and universities, foundations, endowments and health-related institutions
When a company has a successful exit, &who does the funding go to in the end,& Bansal asked
&We want it to go to causes that we care about
We want to give it to those who don&t usually participate in the Silicon Valley wealth creation.& The two co-founders also stressed they are
looking for unusual funders, too
&We really encourage and welcome unusual backgrounds, histories, mindsets, ideas, people,& Bansal said. So far, the fund has made four
investments (two in the enterprise space, one consumer marketplace play, and one company in the crypto space)
They are still at a very early stage and it looks like they aren&t quite ready for the limelight yet.