Technology

HowNow, the workforce learning platform, has raised $3 million (£2.4 million) in a &pre-series A& funding round.

The round is led by Mark Pearson Fuel Ventures and brings the total raised by the startup to $4.5 million. Other investors include Andy Murray OBE; Michael Whitfield and Chris Bruce (founders of Thomsons Online Benefits); Bernie Sinniah (former managing director at Citi Bank); and Alwin Magimay (a former partner at McKinsey). Designed for organisations that want to support teams with self-directed learning and the development of &business-critical& skills, HowNow is described as an integrated learning platform that autonomously curates learning resources, &business intelligence& and market insights that live in various internal and external sources. The idea is to bring together these different learning resources — ranging from &nuggets& of knowledge shared by existing employees to internal data to external content libraries, blogs and podcasts — and match these to different job descriptions and employee skill-sets. This is powered by a browser extension and integrations with Slack, Salesforce, HubSpot and more than 300 other apps.

Machine-learning is also employed to push the right content to the right employee. &Employers can also use HowNow to identify skills gaps within the company based on job market data, via HowNow real-time analytics and built-in certification,& adds the company.

To achieve this, the platform claims to monitor more than 20,000 job specifications to understand the in-demand skills and requirements companies are searching for. &Based on self-review, peer-review and real-time job market data we build the user skill profile as they onboard the platform,& explains HowNow co-founder and CEO Nelson Sivalingam.

&Once in HowNow, they see learning recommendations based on assigned learning pathways, their role, skill requirements and internal benchmarks.

This content is brought together from a variety of their internal sources (G Drive, Sharepoint, CRM, etc.), external sources (content libraries, blogs, podcasts, etc.) and the autonomously organised knowledge shared by their peers directly on HowNow.& Employees can then access these learning resources directly within the applications they already work with and receive contextually relevant suggestions powered by HowNow &AI.& &For example, they can be in Slack and search all of their learning resources directly from their using the HowNow Slack app,& says Sivalingam.

&They can also convert a message from a colleague into a nugget that will get stored and autonomously organised in HowNow.& Similarly, Sivalingam says that, via HowNow, client-facing teams are able to access up-to-date product knowledge, business intelligence and market insights directly within their inbox, CRM and help desk, which enables them to reduce customer response times. &Fast-growing companies like GymShark are able to capture the knowledge in the heads of their internal subject matter experts by giving them a quick and easy way to share knowledge, build a glue between scattered content, avoid repeat questions and get everyone on the same page,& he adds. To that end, I&m told that more than 500,000 users currently use HowNow within over 125 businesses.

These range from SMEs to larger organisations, across 14 different countries.

A classic SaaS play, the startup generates revenue through a licence fee per user.





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