Technology

TD Ameritrade cuts email use by 30% after Slack rollout

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Email has long been the go-to tool for internal communications.

But ensuring the right information gets to the right employee can be challenging & particularly for companies with thousands of employees across different locations.At TD Ameritrade, email was central to corporate and team communications & and workers sometimes felt bombarded with messages not particularly relevant to their jobs, according to Neal Obermeyer, senior manager for digital workplace and channel effectiveness for the company.[ Further reading: 10 tips for preventing Slack burnout ]At the same time, employees sometimes missed out on important conversations going on via email, with &choke points& getting in the way.

&Information in email is essentially useless to anybody who is not in the conversation,& said Obermeyer.

&As far as our organizational intelligence goes, information in email might as well not exist.&




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Category: Technology


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