Image copyrightGetty ImagesImage caption Researchers say the fresh water used to flush the world's toilets each day is six times Africa's total consumption

Researchers in the US say they have created an ultra-slippery toilet coating that could help save vast quantities of water around the world.

Scientists at

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Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co.

Co-founder and CEO Tom Pachys told me the name stands for &the experience company,& and he said it reflects the companybroader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys said therea bigger market for what the company has built.

&We&re seeing businesses wanting to become publishers in a way, to interact with their users in a way thatvery similar to what a publisher does,& Pachys said.

Playbuzz/Ex.co is hardly the first publishing startup realize that there may be more money in content marketing, but Pachys argued that this isn&t just a sudden pivot. After all, the company is already working with clients like Visa, Red Bull and Netflix (as well as our corporate siblings at The Huffington Post).

&The previous name does not reflect the values that we stand for today — not even future values,& he said.

Tom Pachys

Tom Pachys

Pachys also suggested that existing content marketing tools are largely focused on operations and workflow — things like hiring the right freelancer — while Ex.co aims at making it easier to actually create the content.

&We&re the ones innovate within the core — not around it, but the core itself,& he said. &And rather than trying to call them competition, we want to integrate with as much players in the ecosystem as possible.&

In addition to announcing the rebrand, Ex.co is also relaunching its platform as a broader content marketing tool, with new features like content templates, real-time analytics and lead generation.

Pachys, by the way, is new to the CEO role, having served as COO until recently, while previous Playbuzz CEO Shaul Olmert has become the companypresident. Pachys said the move wasn&t &directly correlated& with the other changes, and instead allows the two of them to focus on their strengths — Pachys oversees day-to-day operations, while Olmert focuses on investor relations and strategic deals.

&I co-founded the company with Shaul, whoa very good friend of mine, we&ve known each other 20 years,& Pachys said. &Shaul is very much involved in the company.&

Playbuzz launches an analytics product to help publishers create viral content

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Xiaomi Redmi K30: release date, specifications, leaks and rumors

Update (November 18): Added leaked live images of the phone

Update (November 19): Added Chinese launch date

The Xiaomi Redmi K20 was a unique device that brought a lot of firsts to the market. Not only did it bring high-end specifications to a new, lower price point, but it was also Xiaomi’s first affordable flagship under Redmi.

Flagships from other

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Honor V30 leaked press renders confirm a triple camera setup

Honor has a big event scheduled for next week, where its next flagship, the V30, will be unveiled. Some press renders of the phone have surfaced, which confirm a few design elements as well as a triple camera setup on the back.

The Honor V30 will launch in China on November 26, alongside a few other products. The teasers confirmed that it would

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Australian pricing for LG's UltraGear

Announced earlier in the year at E3 2019, LG's UltraGear monitor range made a big splash by being the world's first IPS monitors with 1ms response time, making them ideal for gamers who want both excellent colours and zero ghosting.

Today, LG announced that it will be bringing a total of six new UltraGear monitors to Australian stores starting this

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Xiaomi Redmi K30 with Dual 5G could launch in December in China: Xiaomi CEOXiaomi Redmi K30 with Dual 5G could launch in December in China: Xiaomi CEO

At the Xiaomi Developers Conference, CEO Lei Jun revealed that the company would launch the Redmi K30 in December with 5G support. The phone is touted to be the successor to the Redmi K20 series that debuted earlier this year. Xiaomi Redmi K30 is a 5G-enabled phone with dual-mode (SA/NSA) network support.

Interestingly, Redmi General Manager Lu

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