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NEW DELHI: FMCG major Nestle India surged 4 per cent on early
Thursday.
The company in a BSE filing
on Wednesday said it has partnered with Flipkart to launch Maggi Special Masala noodles.
At
10:05 am, the stock was 3.60 per cent higher at Rs 11,280 on the BSE.
Under the partnership, from August 21, consumers can pre-book Maggi Special Masala Noodles on Flipkart.
The product will be available exclusively on Flipkart on
August 25-30, following which it will be available nationwide through Nestle's strong distribution reach, the company said in a release.
Maarten Geraets, General Manager, Foods, Nestle India, said, "We are excited about our partnership with Flipkart as it will give a chance to Maggi lovers to try this innovation from the convenience of their home."
Nishit Garg, Senior Director, Flipkart, said, "Nestle and Flipkart's association to launch the upcoming Maggi flavor exclusively on Flipkart cements the transition of FMCG's physical goods into the digital space.
Having travelled through several generations, Maggi proudly enjoys an enduring relationship with its customers.
And we are very excited to partner through this journey of delighting our customers, now online."
The FMCG firm had reported 49.95 per cent jump in net profit at Rs 395.03 crore for the second quarter to June, helped by lower expenses.
The company, which follows January-December financial year, had posted a net profit of Rs 263.43 crore for April-June of 2017-18.
