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Technology
The crowded world of subscription businesses offers ongoing opportunities to screw up your relationship with subscribers.
At Disrupt San Francisco 2019, I spoke with Forerunner Ventures& Eurie Kim, Lola CEO Alex Friedman and KiwiCo CEO Sandra Oh Lin about key issues and priorities for scaling a subscription service post-launch. A primary theme: building relationships with customers who&ll help you decide where to look for your next product.
&The first product just has to work or else you&re just not gonna have a company. But to be a big company, you have to have much more than just the product, it has to be the full experience and the full relationship that you have,& says Kim. &And then certainly you have to have the muscles on your team to be able to listen, evolve, test, and grow. So we&re obviously searching for companies… where the founders know so much about their customer that for the first few years, you have a very clear line of, you know, path forward. Itnot complicated. Itjust execution. And thathard to do. But you need to have a pulse on that customer.&
Instead of striving to meet the needs of every customer, entrepreneurs should focus on trying to understand the subscribers they&ve zeroed in on by being purposeful — instead of throwing a bunch of ideas against the wall to see which ones stick.
&Whathard is your cash constraints. So you&re starting with one or two products. Itnot like an amazing experience, because itone or two products,& Kim said onstage. &You have to have like that laser-sharp product that is actually solving so much of the need that someonelike, ‘well, itonly one product, but itlike a really good product. And so I&m going to start there, I&m going to trust Lola, and I&ll get this tampon. And then if I like it, I&m going to stick with it. I&ll sign up for the subscription, because I do need it monthly. And then hey, maybe I&ll buy something else.& And so the brand relationship builds over the course of time naturally.&
Lola, which makes womenhealth products, launched with an organic cotton tampon that shipped to users monthly. After entering that space, the startupco-founders strategized about how expand their offerings.
&We figured, okay, therethis opportunity to build an end-to-end experience here,& says Friedman. &Where do we start? Obviously, there are a lot of different categories and moments. So how can we be there for [our customer] at every stage with products and content and community. And so after period care, we went to sexual wellness, because that is very resonant with our current customer base.&
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Read more: To scale subscription startups, obsess over what your customer wants next
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Motorola has launched the Moto G8 Plus in India, as the company’s latest budget phone that brings a big battery and an ultra-wide action camera.
Motorola’s G series of smartphones were top-rated in India till a few generations back, but the appeal had worn off recently. With the Moto G8 Plus, it’s looking to get back in the race.
Moto G8 Plus
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Numerous reports of bricked Google Home and Home Mini devices began to emerge from users on Google's forums and Reddit (as spotted by Android Police) over the last month. To Google's credit, the company was quick to acknowledge the problem, and it now says the cause has been discovered and will be rolling out preventative measures shortly.
Accordin
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Read more: Google Home devices bricked by latest firmware update will get replaced
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Before Musk, Bezos and Zuckerberg, there was Edison, Westinghouse and Tesla – and The Current War captures the magic of these 19th century inventors. It’s a movie about the advent of electric currents and their ambitious inventors. Ironically, it almost didn’t see the light of day.
The Current War, set in the 1880s and ‘90s, surrounds the c
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Read more: The Current War review: the Edison vs Westinghouse rivalry lights up this movie
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Canon is sure keeping the photography world abuzz: within hours of officially announcing the development of the EOS 1D X Mark III, a company executive spilled the beans on a pro-specced EOS R body.
Rumors have been rife about a high-end EOS R full-frame mirrorless camera for a while now and, in April, Canon confirmed that "the pro-level camera that
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At its Insight 2019 conference in San Francisco, Micron revealed its X100 SSD which the company claims is the world's fastest SSD yet thanks to its breakthrough in nonvolatile memory technology.
The new SSD is the first solution in a family of products from the company which will target storage and memory intensive solutions for the data center.
What
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Read more: Micron's X100 SSD is its first 3D XPoint product
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